We had it all planned out--a publicity stunt to truly spread the name of extremesideslipping.com around the local snow sliding community. First, we would ride in to Leo's shack at Breckenridge--a handcrafted warming hut snuggled off-trail in the deepest trees--using sideslipping, most likely, since it's so damn tight to get there. Then, we would clean up the mountains of garbage tossed carelessly within by all those non-nature-loving nimrods who seem to frequent the place. Finally, we would post our calling card--a poster, I imagined, saying something to the effect of "cleaned for your visiting pleasure by extremesideslipping.com" or even "under new management" (as recommended to me by one long-time local).
Continue reading Publicity Stunt Fails Due to Lack of Organization.
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